The Outdoor Retailer show in Denver CO is the world’s largest gathering of outdoor brands. Republic of Durable Goods, a Minnesota-based outdoor products company chose this venue to reveal its new hammock design. It has been fun to watch the launch of their first product on Kickstarter – the Mock ONE: Compact Folding Hammock. Nimble was proud to provide the trade show booth graphics for this big moment. The main backdrop was a large, wrap-around graphic of Half Dome in Yosemite National Park. It was used to immerse people in the Mock ONE experience – the ability to hammock in places never before imagined.
“We had an awesome reception,” says founder Jason Drew, “people were posting to their IG and FB pages, helping to get the word out.” And it worked…the Kickstarter campaign was successfully funded within 2 hours, and currently has exceeded the goal by 2500%.
The campaign is nearing the finish line, with less than 1 week to go to secure pre-orders for early December delivery.
“We are excited to get this product into the hands of our supporters,” says Jason Drew, “we can’t wait to see where they will Mock.” Check out the campaign on Kickstarter and learn more about this Minnesota-based company at www.republicofdurablegoods.com.
