We were honored to speak at the annual Minnesota Food Truck Association meeting held in Minneapolis, Minnesota on November 2, 2016.
“As a member since 2012 (inception of the association), we are thrilled to be connected with such a vibrant industry in the state of Minnesota,” said Alan Haskins, President/CEO of Nimble.
We have been proud to provide marketing services, graphic design and printed materials such as vehicle wraps, menu boards, brochures, food paper, cups, food boats, stickers, business cards, custom packaging, sidewalk graphics, t-shirts, hats and apparel. Beyond that, a prominent message was shared with the association to continually evolve the website presence of food truck businesses.
“As such a critical link to patrons, food truck websites need to be mobile responsive. Along with that, the user experience needs to paramount in the minds of the food truck owners. Approximately 50% of the websites are currently mobile friendly, so there is definitely room to evolve for these businesses,” Haskins noted.
A spotlight was placed on the aspect of SEO (Search Engine Optimization) for the maturing industry. Being found in Google searches such as, “Best Food Truck In Minnesota, Best Food Truck in Minneapolis, or Best Food Truck in St.Paul” will have growing importance as more trucks enter the market and competition grows.
Nimble Impressions’ connection to food trucks created relationships that led them to be a main supplier for US Bank Stadium for many products that support the concessions.
“Being affiliated with the Vikings Stadium has been an honor and sign of our viability in the local marketing industry. Our ability to serve small businesses like food trucks, and large operations like the stadium is very fulfilling. The local food industry is dedicated to supporting local businesses like Nimble, and that is a beautiful thing,” said Haskins.
Nimble and the community at large are eager to experience the growing establishment of the Food Truck industry.